11 ways to increase website traffic safely and effectively

Traffic is the number one factor that determines the success of a website. Increasing organic traffic will bring many great benefits, including reaching more potential customers as well as building the reputation of the business.

So how to attract a large number of people while still ensuring safety and effectiveness? Let's explore 11 optimal ways to increase website traffic:

1. Traffic Overview

As mentioned above, Traffic is a term used to refer to the amount of traffic to a website, which plays an important role in evaluating the performance of a website. Understanding traffic will help you understand user behavior, thereby building a suitable online marketing strategy, ensuring sustainable growth for the business. It can be said that this is a valuable database that any SEOer needs to pay attention to.

1.1. Classify traffic by access source

Here are the 7 most popular types of traffic today:

In general, each type of traffic in the list above has its own advantages and disadvantages. Understanding and making good use of these types of traffic will help your website develop sustainably.

1.2. Why do we need to increase website traffic?

Traffic brings countless great benefits to your website and is a key factor in determining the success of any online marketing campaign. Here are 6 reasons why you need to focus on driving traffic to your website:

Improve search engine rankings

Traffic is an important factor in Google's assessment of website quality. When a website has a large number of visitors, combined with other SEO factors such as quality content, optimized keywords, fast page loading, etc., it will help the website be considered valuable and push it to a higher ranking in search results. Of course, a good ranking will help businesses expand their opportunities to reach more audiences.

Increase conversion rate

Traffic not only helps the website reach many potential customers but also boosts the conversion rate, turning visitors into customers. Specifically, if the website has high traffic, it means that you are attracting a large number of interested customers, leading to a high conversion rate.

On the contrary, even if the traffic is not large but the conversion rate is high, you can still achieve your business goals effectively. This shows that optimizing both factors, including traffic and conversion rate, is the formula for the website to operate at the most optimal performance. A successful website not only needs a large amount of traffic but also needs to "activate" the shopping behavior of users.

Increase ROI (Return on Investment)

ROI (Return on Investment) is an index that measures the profits earned from advertising campaigns. In other words, this is an index that helps evaluate the effectiveness of an investment. Investing in increasing high traffic with a good conversion rate helps bring in significant revenue. At this point, your ROI will reach a high level, creating momentum for sustainable business development.

Building brand identity

A website with a large amount of traffic proves that your brand is known and cared about by many people. When customers search for related product/service keywords, they will easily find your website. This not only enhances brand recognition but also turns customers into “ambassadors” who help spread your brand through “word of mouth”.

Increase upsell opportunities

When customers have had a good experience with your product or service, the likelihood of them coming back to continue shopping is very high. This is a golden opportunity to implement upsell - selling additional products or services.
Increasing traffic not only helps you reach new customers but also expands the opportunity to reach old customers - those who already have faith in the brand. With higher traffic, the opportunity to implement upsell campaigns also increases significantly, thereby helping businesses optimize revenue. Of course, the website also needs to constantly update useful and attractive content as well as implement incentive and promotion programs to retain old customers, encouraging them to continue shopping.

Meet business goals

Stable and quality traffic plays a key role in achieving specific business goals of each enterprise. Depending on the field of operation, traffic can help you: Increase online sales, sell online courses, introduce services to potential customers as well as increase income through advertising, affiliate marketing on the website. In short, natural traffic from search engines helps customers easily find products, build trust as well as realize important business goals.

3. How to increase traffic safely and effectively

How to increase traffic effectively, safely and still optimize costs in the context of fierce competition on digital platforms? Below will be a guide to help you attract thousands of natural traffic with the right measures.

3.1. How to increase natural traffic effectively and optimize costs

Unlike ad traffic, organic traffic comes from real content value and smart optimization. Here are some inexpensive ways to increase your traffic.

3.1.1. Optimize keyword strategy

To optimize keyword strategy, SEOers need to choose appropriate keywords as well as combine keywords in the content.

• Choose the right keywords

To achieve optimal results when optimizing your keyword strategy, you should not stop at sales keywords but also expand to informational keywords and niche keywords. This is to limit the opportunity to miss out on reaching a large number of potential customers who are in the product research stage.

For example, in the eyewear business, you should not only use the main keyword “buy eyewear” but instead, you should expand with informational keywords such as “Korean eyewear” or “how to clean eyeglass frames”. This will help expand the customer base, leading them to the website through useful and valuable content.

• Coordinate keywords in content

Using primary and secondary keywords properly not only helps increase SEO rankings but also increases traffic from secondary searches. Intersperse these keywords in the article naturally so that they support each other to increase the relevance to users' search queries on search engines. This helps enrich the content, thereby attracting more readers.

3.1.2. Create quality content

SEO traffic is associated with creating attractive articles that meet the needs of users. This is the key factor to improve the natural traffic on the website. Instead of relying on measures to increase fake traffic, focus on:

• Content must be convincing to users : Provide vivid, engaging content that actually solves customers' problems to keep them engaged longer.
• EAT Compliance: Content must meet EAT standards including Expertise, Authoritativeness, and Trustworthiness. This includes accurate information and clear, accessible images.
• Quality content improves SEO rankings : Quality content not only enhances user experience but also helps build website reputation, improve keyword rankings and attract organic traffic, ensuring stable and sustainable traffic.
• Long-term value of content : Good content not only brings immediate results but also supports long-term marketing campaigns, helps the website have a stable presence on Google and increases the effectiveness of other marketing campaigns.
• Content diversity: To retain customers and increase interaction, combine many forms of content such as videos, images, text, etc.

3.1.3. Optimize old content better

Regular updating and optimization is essential to ensure quality content and long-term value:

• The latest information will be provided quickly to users to help the content not become outdated, meeting the current needs of users.
• Signal to Google that your website is constantly improving, contributing to improved search engine rankings.
• Improve your website's competitiveness, especially when competitors are constantly improving their content.

Two types of content to optimize include: