Currently, Mobile Marketing is still the top priority of businesses. However, sending mass Brandname SMS messages is no longer as effective as before. Instead, businesses need to immediately deploy MMS Targeting messages to improve order conversion efficiency and significantly optimize Mobile Marketing costs!

Why does Marketing need to immediately apply MMS Targeting messages to avoid falling behind?

In fact, SMS Brandname used to be an effective marketing tool, helping businesses spread their messages widely. However, in the current economic context, many businesses are forced to optimize costs, including cutting budgets for SMS campaigns. This has created the need to find a new solution that is both cost-effective and increases conversion. And MMS Targeting messages were born to meet that need.

1. What is Bulk SMS?

Bulk SMS, also known as mass SMS advertising, is a marketing method in which businesses can directly send information about promotions and incentives to the entire customer list. However, the disadvantage of Bulk SMS is that the content is often sent to all customers without selection, leading to messages becoming generic and lacking in personalization, even considered spam. As a result, the conversion rate from Bulk SMS is decreasing, making it difficult for businesses to reach the right customers.

Although the effectiveness of SMS Brandname has somewhat decreased, sending marketing messages is still an indispensable part of a business's marketing strategy. However, the question is: Is there a messaging solution that helps businesses save costs and increase conversion efficiency? MMS Targeting messages  are the answer.

2. What is MMS Targeting?

MMS Targeting  is an advanced marketing method that allows businesses to send promotional messages to the right target customers. Unlike Bulk SMS, MMS Targeting allows businesses to choose specific criteria to filter out target customers, thereby sending messages accurately.

Special features of MMS Targeting messages :

• Businesses can send messages to the right target audience.
• Supports diverse content such as text, images, videos, and audio with capacity up to 1000 characters/message.
• Personalize your message to increase engagement and conversions.

3. The Power of MMS Targeting

MMS Targeting  is not just a marketing method, but also a precise targeting strategy, helping businesses reach the right customers across multiple communication channels. With deep targeting capabilities, businesses can send messages that best suit the needs of each customer group, thereby maximizing the possibility of conversion.

Segmenting customers based on specific criteria helps businesses better understand customer behavior and preferences. From there, businesses can customize products, services or promotions to suit each specific customer group.

Some notes when deploying MMS Targeting messages :

• Segment offers based on factors like gender, age, income, and purchasing behavior.
• Use the efficiency ratio report to get an overview of your customers and build a long-term marketing strategy.
• Geotargeting helps businesses identify areas to focus their advertising efforts.
• Take advantage of the "URL Tracking" criteria to remarket to customers who have interacted with your products.

4. Compare the effectiveness of SMS and MMS Targeting messages

If SMS Brandname is a mass marketing method, MMS Targeting messages  are a tool to help businesses deploy marketing campaigns more accurately and effectively. With the ability to target in detail, MMS Targeting messages help businesses reach the right customers, thereby increasing conversion rates and optimizing marketing costs.