What is organic traffic? Reasons and ways to invest in organic traffic effectively

Organic Traffic is one of two Website Traffic sources that SEOers are extremely interested in and look forward to, because what it brings to the website or business is sustainable value, helping businesses have advantages to be able to master their industry.

What is Organic Traffic?

Unlike the second source, Paid Traffic (paid traffic) comes from advertising services. The source from Organic Traffic is the actions of customers when clicking on results displayed on search engines.

In general, when customers like the title and choose your website as the place to read the content you provide, the actions come from customers, then that is the source of natural traffic.

For example: When you search for Marketing companies with good - nutritious - cheap SEO services on Google, the results returned are a series of websites, the websites at the top of the page with the word Advertising (QC) have used the service to find customers. The websites below without QC are using website optimization methods (SEO) to increase their rankings.

Why invest in Organic Traffic?

Below are 5 reasons why you should invest more in organic traffic, let's go through each benefit that it is and will bring to your business.

Bring in quality leads and customers

Finding customers is not enough, but they must be people with real needs, then businesses can use other strategies and processes to "care for" and "nurture" them. Then those needs will be converted into buying actions.

Organic Traffic will meet the first requirement, because the traffic from there is real customers who have needs, they want to learn more about products and services. Therefore, when you have a lot of traffic, it reflects that you are doing a good job with the content and is optimized on search engines like Google, Bing, ...

Reduce costs for the company

For those of you who are new to SEO, trust me, spending money to run ads to attract traffic is very high. If you run on Google Ads, the cost of a customer click will cost you a lot of money, not to mention if you are played dirty by your competitors, the amount will be even larger.

And you also need to maintain that activity continuously to have a steady source of traffic, because that may be the only source that brings you a large source of customers. Usually, you need to have as many customers as possible to be able to close contracts, so the amount of money spent will be very high.

But that doesn’t mean Organic Search is completely free. If you don’t spend money, you have to spend effort, spend effort to take care of the website, provide attractive content to attract customers, or spend some money to hire outside SEO departments to do it for you.

Organic Search will bring businesses the most traffic.

No need to explain at length why there is so much traffic. Simply because of consumer habits now when they need something they will search on search engines. So that is the channel that will bring the largest amount of traffic to the website.

Increase website credibility with search engines

To attract a large number of visitors to the website, it is necessary to take care of and seriously invest in aspects such as: page loading speed, user experience, content that can retain users, etc.

The above activities are aimed at increasing the quality of the paintings if done better and better, thereby increasing the number of customers and the reputation of your site is also recorded by the tool.

Increase brand awareness in the subconscious mind of customers

If you have a high amount of traffic, it means that the other campaigns you are running are very effective. Customers who search for you and visit your site to visit and shop will leave customers with an image of your logo, brand and products.

Above are the benefits that Organic Search Traffic brings to you, so how can you bring customers to your business to increase revenue and profit?

Can be easily coordinated with other marketing channels 

Investing in Organic Traffic is not just an SEO strategy for your website, but also opens up the possibility of creativity and flexible combination with other marketing channels. In addition to creating text and blog content, we can convert formats into videos, infographics, or other forms of content, convenient for reaching customers on many platforms, including social networks such as Facebook, Instagram, and Youtube. This not only enriches the diversity of content but also optimizes the ability to reach the target audience, while creating a connection point with paid advertising strategies and Social Marketing. Investing in Organic Traffic is not only an investment in SEO but also an opportunity to boost marketing performance on many different platforms, creating attention and positive interactions from customers.

Bring in more leads

Investing in Organic Traffic opens the door to a diverse audience and helps us reach different levels of interest in our products/services. From those who are unfamiliar with the brand to those who are highly motivated to buy, Organic Traffic creates a solid opportunity for conversion. Results from Google Search are not just a routing system, but also a journey from awareness, understanding, to trust and finally to purchase decisions. However, the success of this strategy depends on the SEO topic, the right content and the ability to create a large coverage in the industry. Investing in Organic Traffic not only attracts potential customers from all ranges, but also creates a flexible and diverse contact journey, helping to build relationships and promote purchase decisions.

The Most Sustainable Way to Increase Organic Traffic

The methods below will be the answer to the above question on how to attract organic visitors.

Research, find and build information keywords

Use more long tail keywords